The Seven Network has revealed that it is launching a new free-to-air television channel.
7mate, which is scheduled to be launched next month to coincide with the Australian Football League grand final, will reportedly be targeting men aged 16 to 49.
Seven’s director of programming and production Tim Worner told AAP that the channel will be “so much more than sport”, adding: “On the contrary, we will be launching several initiatives that will see the female audience watching 7mate as well.
“We are after the most elusive demographic in media and we think we’ve got the offering to get them.”
Shows to be aired on the new channel will include new episodes of Family Guy, Stargate Atlantis, American Dad, 30 Rock, Caprica and How I Met Your Mother.